10 Tips for shooting professional videos with little effort


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10 Tips for shooting professional videos with little effort

If you're looking for tips on how to shoot professional videos, you can probably relate to this scene: 

You finish recording and you think everything has turned out perfectly, however, when you see the final result you throw your hands to your head: 

"This is nothing like what I wanted! I'll have to shoot again!

This is normal and happens to all of us at the beginning. So that you don't have to spend hours and hours in front of the camera, we're going to give you some tips for shooting videos that will save you days of practice. 

Here are our tips for shooting better videos, write down the ones you need and save the post in your favourites if necessary:

10 Tips for shooting professional videos at home (or away) 

If these tips for shooting good videos seem like a lot at once, you can try a new one every day, or every week. This will help you gain fluency and build your confidence. Doing it right is a hook, so you're sure to end up renewing your passion for video on demand:

1The most powerful video shooting tip: Create a script and stick to it

Many times we are so scared in front of the camera that we forget what we were going to say, we skip key points or we get too long-winded. 

To prevent this from happening, the ideal thing to do is to create a script beforehand, which will serve as a crutch so that everything goes as you have planned. 

A good script for recording video on demand should contain the following points (written in order):

  • Focal point where you identify the viewer's problem. The whole video should revolve around that problem, and external elements such as the title or thumbnail should also refer to it. Example: You record a yoga course for beginners, the viewer's "problem" is that they have no idea about yoga because they have never practiced it. 
  • Brief introduction explaining how your video solves the problem. Example: You will explain the simplest Asanas (yogic postures) to start with, and give the necessary tips to avoid injury and perform them more easily. 
  • Content of the video: That is, what you will teach the viewer step by step. Example: Each of the Asanas and a small note to explain how to do it well if necessary.
  • Farewell: How you want to say goodbye to the viewer and, whenever possible, a call to action. Example: A polite farewell accompanied by a recommendation to buy your next course or subscribe to your social networks (I don't recommend using more than two calls to action, to avoid choice paralysis)

Once you have created the script, place it where you can see it well, but better off camera. In the yoga example, you can write it on a blackboard behind the camera. Write it in large, clear handwriting. 

In courses where you can use a table, such as make-up or Photoshop, you can have your script written on sheets of paper at the side of the table. It doesn't matter if they show a little, as long as all the elements of the video convey order and cleanliness. 

2Keep your batteries ready to avoid surprises 

This is one of the most important points to consider when shooting professional video. 

There are many elements that need batteries: 

  • Your camera or smartphone.
  • Your wireless microphone. 
  • The lighting elements...  

Starting to record and finding that one of your batteries is low is one of the most frustrating situations you can experience as a content creator. To prevent this from happening, charge all batteries the night before, and make sure you have spare external batteries that are compatible. 

Some lighting elements are battery-operated, which is very common, for example, in light rings. In this case, we recommend using rechargeable batteries that you can charge overnight: You will save money, gain confidence and help the planet. 

3Take a short test shot before you start recording

This way you make sure that: 

  • The camera and mic are well set up. 
  • The framing looks the way you want it to. 
  • All elements of the video, including your styling, look good on screen. 
  • The lighting is adequate.

To make sure that everything goes well with this first test you should talk and move around "the stage" in the same way as you will do in the video, so that you check that the lighting is correct, that the microphone works and that the camera focuses on you from all angles.

If you are filming solo, you should do all the checks before you start filming. If you are lucky enough to have an assistant, you can do the test and he or she will check that everything is in order, which will help you save time. 

4Follow the rule of thirds in the composition of the shot

The rule of thirds is a composition technique used by professional cameramen to obtain harmonious and unified images with little effort. 

It consists of dividing the image into three equal parts, both horizontally and vertically, and placing the most important elements of the video on one of the dividing lines. 

This rule creates a very harmonious image and even enhances the beauty of the person filmed. It is ideal for both video and photography. 

Most cameras include a grid function to make it easier for you to follow this technique.

5Remove background noise, and better if you do it before editing

Although there are video editing programs that can remove much of the extra noise, the result will never be as sharp as when recording without background noise. 

How can we remove background noise in a video? 

  • Record in a closed environment.
  • Only the people involved in the filming will be on set. 
  • Close doors and windows. 
  • If you record at home, choose times when it is quiet. 
  • Use unidirectional microphones if necessary.
  • Attach a windshield to the mic if recording outdoors. 
  • When you can't remove all background sound, you can use software such as Filmora or Adobe Premiere Pro to erase it in editing. 

In THIS LINK we tell you how to improve the sound of your E-Learning videos. If you are struggling with audio or you think you can still do better, this guide is for you.  

6Use a wide-angle lens if you want to make videos like the pros

A wide-angle lens is a lens that captures a wider angle of view than the human eye. 

If you are shooting a cooking, fitness or yoga video, for example, where you have to move around the "stage" a lot, a wide-angle lens is essential to keep the camera still. 

With a wide-angle lens you also don't need to position the camera or smartphone too far away, so the final quality of a wide video is higher than with a normal lens. 

Some latest generation cameras and mobile phones have this technology as standard, if your camera doesn't have it built in you can buy wide angle lenses on Amazon or in electronics and photography shops. These lenses attach easily to the camera.

7Keep editing to a minimum to make a more professional video

Trying different effects can be a lot of fun, but it will detract from the professionalism of the video, making it look "too homemade".

If you want to get the perfect picture you need to create the right lighting, and when you do, you'll find that you hardly need to edit at all, let alone add filters or effects. Here's how to set up your own home recording studio.

You can also discover more tips that will improve the image quality of your videos by CLICKING HERE.

A proper edition should be brief and contain only the following points: 

  • Remove background noise if necessary.
  • Adjust the lighting a little if you need to.
  • Delete pauses and silences for a more dynamic video.
  • Add background music and transitions.

If you wish, you can also add text to your videos where it is key to understanding something. Make sure you don't cover up anything important and that the font and colours you choose match your brand image.

8Improve your confidence in front of the camera

Looking nervous or distracted in front of the camera is very normal the first few times, it happens to all of us. Unfortunately this is perceived by the audience and, in some way, it detracts from the quality of our videos. 

Practising breathing exercises or rehearsing the video in front of the mirror before recording are great ideas to reduce anxiety in front of the camera. Anything that helps to convey relaxation and ease is a big plus. 

IN THIS ARTICLE we tell you how to lose your fear of the camera when recording your on-demand videos.

9Use music to increase the emotional impact of the video

Music conveys emotions easily and helps to make the video look less flat. 

However, it's not a good idea to add it in a crazy way; there's an art to playing with music in a video. These tips will help you to do it in the best way: 

    • Choose music that is appropriate for the content of the video: While in fitness you can use super loud music, in a cooking video a soft background music is ideal. 
    • Keep the volume low: We want it to accompany, not be the centre of attention. 
    • Turn it down even more, or suppress it when you speak. Otherwise what you want to say will not be heard well.
    • It is advisable to choose instrumental music.
    • Find royalty-free music to avoid legal problems. Here you will find free music for your videos. 

10Learn how to promote yourself, the most important professional video shooting tip 

Many content creators look for tips on how to shoot professional videos believing that high quality is enough to reach thousands of people. 

We're sorry to tell you that this is not the case, the quality of your videos is essential and essential for your customers to stay with you, but that's only half the job. 

If you want to reach more and more people, you need to promote your videos.

How can you do this? 

There are different techniques, but the best known in the online world are: SEO and Social Media: 

  • SEO: These are the techniques you should follow in your videos and sales pages so that Google and other search engines show them in the top positions, whenever the user searches for words related to your content. You can find out more about SEO by clicking HERE. 
  • Social Media: This is the way to get your videos to more people thanks to your social networks. Some time ago we wrote a complete guide on PLAYBAK showing you how to do it. You can get there by clicking HERE

These are the best tips for shooting professional videos at home, but, as we always say at PLAYBAK, practice makes perfect. If you really want results that will surprise even you, start practicing today, you will get better every day and consequently you will enjoy your passion even more!

Join PLAYBAK by registering in the BETA version, be one of the first 50 to join and do it for free. Become a #Playbaker and get traffic today.