6 mistakes you can easily avoid in your fitness business
If you want to build a successful fitness business, you've come to the right place.
In this article, we'll highlight 6 mistakes you can easily avoid and how to correct them.
Get it right and you can:
- Make more money.
- Reach more customers.
- Grow a target community.
- Be more productive.
- Reduce your stress.
Not having a clear objective
Your fitness business needs a clear and well-defined goal. You can't put the ball in if you're not aiming for the goal, right?
It's important that you know what you want to achieve and when you want to achieve it. The more specific it is for you and your business, the better!
Depending on the type of online fitness business you have, this could be:
Reach 15,000 followers on Instagram next September.
Publish 4 videos a month on your YouTube channel.
Increase your online fitness studio revenue by €500 in the next 6 weeks.
These clear and specific goals can help you identify your next steps and highlight the tasks you should (and shouldn't!) spend your time on.
Not having a well-defined audience
Narrowing down your fitness business is a scary thought.
It seems that, by saying that your business is only for a specific type of person, you will close the door to a lot of potential revenue! But the truth is...
Knowing exactly who your business is for is one of the best decisions you'll ever make and can generate more income in the future.
Let me explain...
Take a second to think about all the different types of people in the health and fitness industry, such as types of training and diets. You could end up with a list like this:
- Intermittent fasting
What you will notice is that they all have a clearly defined audience - you can probably imagine an "avatar" for each of them!
You should adopt the same approach for your business. Who is your ideal client or customer? What do they need? How do they like to train? How can you best help them?
Not being consistent
When your online fitness business starts to grow, you will be forced to delegate. You will have to play many different roles: salesperson, marketer, trainer, accountant.
That's a lot of work and it can be quite exhausting. When that feeling of exhaustion sets in, consistency is often the first thing to go and ...
- That video is postponed to next week
- Those social media updates go out a bit late.
- You're slow to respond to that urgent email from a client
- You have to reschedule sessions
... which leads you to endlessly catch up to get things done and keep clients happy.
Your clients, subscribers and followers count on you to be consistent. They expect you to create, publish and deliver on time. There may be a little wiggle room, but not much.
You just need to be consistent in the tasks that will help you achieve your goal. Be relentless in identifying what you need to do and focus your energy there.
For the other tasks, you can create systems ...
Failure to create systems
Fitness companies often suffer from bottleneck syndrome. This is when one person insists on being part of every process and prevents other people from doing their job.
- When your fitness business is your own doing, it's normal to want to be involved in everything. It's a natural reaction. But there comes a point when it's too much for you and your team.
- It's important to create systems and processes that others in your team can easily replicate and keep the quality of work in line with what you want to achieve.
Not managing your finances
You've seen it before...
A gym closes. A new dance studio closes. A personal trainer goes back to the 9 to 5 routine. All because they failed to properly manage the financial side of the business.
Be honest with yourself, when was the last time you had a clear picture of your finances - not guesswork and rough spreadsheets, but something concrete?
If it's been a while, it's important to understand. It is one of the most common mistakes all fitness companies make.
This especially affected fitness companies during the COVID-19 pandemic. Those who were working beyond their means found themselves in financial trouble fairly quickly.
It is important that you learn to manage your fitness business in a healthy way. Pay only what you can afford, borrow only what you know you can pay back, invest wisely!
If possible, bring in someone who can help you with your bookkeeping and accounts. Someone who will give you good advice on what you can and can't spend.
It may mean you need to start and scale for a while, but your fitness business will benefit in the long run.
Not taking time off
Yes, you read that right!
As a fitness professional, you're used to working in other people's spare time. That's when most classes, sessions and workshops are scheduled. And this can create a habit where you don't respect (or take time for) your own free time. You know, a little time to relax and recharge.
There are many studies that suggest that "downtime" can help with productivity, efficiency and working towards a long-term goal.
It's hard to run your game when you're tired and exhausted. Plan to rest and let your team rest too - you'll be able to work harder in the long run because of it!
If you want to build a productive fitness business, you'll need to eliminate these 6 mistakes:
- Not having a clear objective
- Not having a well-defined audience
- Not being consistent
- Not creating systems
- Not managing your finances
- Not taking time off
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If you have a specific question that hasn't been answered in this article, let us know. We'll be happy to help.