How to help your eLearning learners get more out of their enrolment
In any eLearning video-on-demand service, keeping learners excited and eager to learn more is the key to long-term business success.
Learners who feel engaged, both by the learning material and the community around them, like to come back every month and recommend your eLearning service to their friends.
In this article, we will give you the top 5 strategies to engage your learners and help them reach their full eLearning potential.
Promote an active community
Being involved and building relationships is key to a good eLearning experience. It is proven that learners apply themselves better and show higher motivation in group settings.
Members will appreciate the opportunity to develop their skills with like-minded peers and bond over shared interests, i.e. your content!
Best of all, an online learning environment offers a wealth of unique ways to help your members easily connect with each other.
As the creator of a video-on-demand eLearning business, you are in a great position to build a community with your members. Here's how to do it.
- Establish a communication centre
Having a dedicated place for students to interact with each other can help them focus on their individual goals as they learn from each other and from you.
To begin, you should establish a communication hub that is the centre of your community. That hub can be native to your eLearning streaming service or it can be a third-party service, such as a Facebook group or Slack channel. Having a private chat forum or message board will allow your members to participate and share ideas.
If you are using a third party platform, make sure you make this community space accessible to eLearning members directly from your eLearning catalogue.
- Take the initiative
One of the best ways to create bonds between your students is to interact directly with them. Take the initiative! You're the person they've come to learn from, right?
Participate in a conversation, you can start, or reply, create threads under your videos or in your community areas like this:
- Sharing tips, strategies and resources.
- Helping each other set and achieve progression goals.
- Gaining perspective by learning other members' stories.
The key here is to treat your members as VIPs to help them stay motivated. They will enjoy the sense of community, while you show that you are invested in creating a great experience for them in the long run.
- Encourage your students to create a profile
You can make your learning environment more user-friendly by encouraging your students to develop their user profiles!
55% of marketers say that personalisation like this can increase engagement and improve content retention.
Just having a name and avatar image can help your students feel less anonymous and give them the space they need to let their personality shine through an online community.
Organise your content in an intuitive way
Help students spend less time searching, make your platform easy to navigate!
After all, people are much more likely to dig deeper into your video library if it is optimised for easy browsing. According to Clutch, 94% of internet users say that "easy navigation" is the most important part of an online service.
The less time they have to click through, the more they can focus on your content.
There are many ways to organise your content library and make it easier to search through content. But, here, we will focus on:
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Categories are groups of videos with similar themes. These are most likely the different types of lessons or topics for which you are creating content.
All students have to do to find the right lesson or course for them is click on the correct title in the drop-down menu. This not only cuts down on search time, but also keeps students aware of the other courses and content you offer.
These sub-groups of categories can help students narrow down their choices. Collections can be made of what best suits their niche.
Tags are keywords attached to videos that make them searchable. They help guide users to the content they are interested in within specific categories.
They also help if a video belongs to more than one category: using multiple tags will ensure that it is displayed where you think it fits best.
In addition to the basic methods for organising content, there are also some additional ways to help users find what they are looking for.
Display new releases: Post your latest lessons and course updates at the top of your platform.
Highlight your content: Include a special category for the content you want to promote! These can include high quality videos or other videos where you want to increase views.
If you want to increase participation and ensure that your students retain as much information as possible, you need to optimise the time and length of your videos.
Let me explain...
Statistics show that students have shorter attention spans when it comes to video learning. They prefer to learn in short, targeted bursts.
That's why your elearning videos should be between 3 and 25 minutes long. However, it is definitely safer to stick to the shorter end of that range.
But what if your content is much longer, such as tutorials?
In this case, you should look for ways to break it down into "chunks" that are easy to digest. These can be the individual steps that make up the tutorial or grouping similar topics together.
Below are some things to consider when deciding how to segment your videos:
- Who is most likely to watch these videos and from where?
- What type of device will they use?
- How many videos should be in the series?
- What are the individual objectives you can achieve with each video?
- How can you generate excitement during a video to compel your audience to move to the next level?
If you are offering cooking lessons, it is likely that your videos will be viewed on a tablet or laptop in the kitchen. This might allow you to create slightly longer videos that people can pause.
Language courses are usually done on the go, which involves a mobile connection, so you may need to be shorter so that people can enjoy your lessons between bus stops.
Offers users the possibility to access content at any time and from any place
All members who sign up for your video on demand service have one thing in common: your classes are valuable to them and they are willing to pay a fee to learn. However, it is important to cater to students with more restricted schedules.
Google reports that internet users spend 61% of their time on a mobile device and only 39% on a desktop computer.
Personalise the student experience
When your members feel that their individual needs are being met, they will want to invest more time and money in your eLearning service. All you need are a few keys to show them that you care about their experience.
Here's how you can help your learners feel at home:
- Provide introductory videos.
- Keep members informed.
- Prioritise customer service.
- Ask for feedback.
To make it clearer for you, here you have it in a more concrete form.
- Introductory videos
Offer a welcome tour or interactive video demonstration to help your users learn how to navigate your platform and explain the benefits of your content.
You can create similar informational videos for various parts of your website that may need more detailed explanations and even offer a glossary of terms if your service uses industry-specific vocabulary.
- Keep your members informed
You should be constantly updating and sending email updates to let your students know when you have added new content.
Whenever you post a new course, video or schedule a live event, send them a notification to come and connect!
- Prioritise customer service
Make sure students have an easy way to contact you with problems or questions. Helping them resolve any problems they have quickly and efficiently will make them happy to stay on board.
- Ask for feedback
Constantly check in with your students. Show them that you are listening by providing them with surveys and asking for feedback, such as:
- How can we improve your experience?
- What new or updated features would you like to see?
- Would you recommend our service, why or why not?
Better still, communicating with your community of learners gives you information about what they like best, which helps you shape your business.
It can also help your content. When you get feedback from your learners, their responses can give you unexpected ideas for content and course modules.
Keep your students happy, it's all about their satisfaction with your video on demand service. They are sure to come back every month if the experience is fun, collaborative and easy to use.
Create a learning atmosphere that they want to be a part of, both for the content and the camaraderie.
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