How to prevent your online yoga academy from failing
In one sentence: Improve your marketing.
Marketing is everything in your yoga academy. Believe it or not, it directly influences ...
- Your income
- Your niche
- Your product creation
- Your long-term goals
- Your content creation
- Your business approach
If you want to prevent your online yoga academy from failing, read on and you'll be able to solve the 5 problems your project may face.
If you are generating content for a niche audience, producing revenue and thinking long-term, you stand a good chance of success. The sooner you are aware of this, the sooner you can take positive action.
However, the chances are that something has been holding you back from selling your service or product until now. And it is probably due to one of two reasons:
- You lack training.
- You don't like marketing!
There is no true or false answer, relax, you are not doing anything wrong. It's time to find out where you stand.
Option 1: Get training
If you feel you lack training and want to learn how to sell your service or product better, self-training is a great way to start.
There are many excellent platforms that can teach you the basics of the marketing world for free or for a small fee - I don't think you need to enrol in a business school! Let's take it one step at a time.
Vilma Núñez; teaches brands how to monetise their projects and sell more by leveraging social media. Each video goes in depth and gives you a marketing strategy that you can apply to your business.
If you follow the PLAYBAK blog we will be giving you tips, tricks and guides to help you grow your business. I recommend you start with:
- 7 reasons why users pay for on demand content when they can get it for free. If you want to read it click here.
- The 7 tips every expert recommends to look good in a video. You can see it here.
Option 2: hire someone to help you
If you don't like marketing, you might be thinking about working with a consultant or hiring a marketing specialist.
Think of it this way...
Just as your clients come to you because they want to get started in the world of yoga, you can use a specialist consultant to help you meet your business goals.
The person or company you hire will take away those tasks that you don't like at all, for example:
- Designing a marketing strategy.
- Setting sales targets and how to achieve them.
- Creating marketing campaigns.
- Creating and publishing content on social networks.
- Data analysis.
- Establishing your niche, among other tasks.
This will allow you to focus your time on what you do best: training your clients and creating useful content about yoga.
Some of our best-known yoga clients are working with the GOSUAC agency.
Ask them for a meeting to help you analyse the marketing gaps in your project and the GOSUAC team will help you solve them.
Remember that it is not good for you to carry all the weight of your project. Hiring someone can take the pressure off and allow you to concentrate on the tasks you do best.
Investing in people to help you market your business is something that every online yoga entrepreneur has to do at some point. This way you are just speeding up the process a little bit.
The way to stop your yoga business from failing is to invest in and improve your marketing. To do this, you must first analyse whether you have a lack of training or if you just don't like marketing. There is no true or false answer, you just have to be honest with yourself.
At this point in your journey you can follow two paths:
- Get training: access specialised channels such as Vilma Nuñez's.
- Hire someone to help you: go to a professional consultant, such as GOSUAC.
If you follow these steps you will be able to start selling your business properly, generate income and achieve all your goals.
Another important step is to try the PLAYBAK BETA version.
Sign up for the Free version, and get one of the 50 places available. Take the opportunity and REVOLUTIONIZE your business and become a #PlayBaker!