How to sell online videos and earn over €5000 per month
In a world where anyone can find just about anything on YouTube for free, you might ask, can you make a living selling your videos online?
Yes, it is possible. Although it sounds too ideal to be true, it's proven to be so.
There has never been a better time to launch a video-on-demand (VOD) business model because the online video audience is poised for continued growth.
That's why Playbak exists.
Playbak is a video monetisation platform that allows video content creators to create and launch an online video streaming service from a video-on-demand website.
This way, you can sell your videos online safely and securely with all the flexibility and without all the hassle of creating a video on demand project.
Here's how you can start selling videos online in 8 steps:
- Find the niche of your video topics
- Plan your content
- Decide on the payment structure
- Create your videos
- Upload your videos
- Organise your content
- Customise your website
- Promote your video website
Let's get started...
Find the niche of your video topics
The first step in setting up your own online video shop and business is to determine exactly what it is you want to sell. The possibilities in terms of knowledge transfer are endless and it is very likely that your expertise in a particular field will turn into a very profitable idea.
To test whether your idea is profitable, try offering free videos via your blog or YouTube and gauge the response. Also, do some thorough research to see if there is already a demand for your product. If there are others already offering similar content, then think about how you can improve them and offer something that people will actually be willing to pay for.
Plan your content
Once you have found your specific niche, you will want to clearly state the objectives of your course. To help clarify your objective, take a few minutes to answer these questions:
- Who is your target audience (age group, interests, lifestyle)?
- What is the specific purpose for anyone subscribing to your video website (entertainment, education, training)?
- What added value will differentiate your video website from your competition?
Once you can answer these questions, you are ready to start creating your content. This can consist of videos, e-books, podcasts, articles and much more, for a complete subscription package.
Decide on the structure of payments
Now is the time to start thinking about how you want to monetise and sell your videos. This is perhaps the most important step in learning how to sell videos online, which can affect how you scale your video monetisation strategy.
There are different monetisation strategies to choose from when selling video online: subscription video on-demand, one-time purchases of video on-demand, rentals and pay-per-view.
Subscription-based businesses (SVOD) have become incredibly popular due to their attractive nature to both video sellers and consumers. Alternatively, one-time purchases (TVOD) ask users to pay a one-time fee for ongoing access to content, while rentals and pay-per-view allow users to access content for a specific period of time - 24 hours, seven days, a month, etc.
Playbak allows you to set up SVOD and TVOD payment structures, and can accept payments from other countries - the more freedom your subscribers have, the more valued and respected they will feel.
Create your videos
It goes without saying that content is the backbone of your new online video business model.
If you have the skills to produce and edit your own video, you can create your own video material. You can also hire a video production team to help you with it if that makes you feel more comfortable.
If your video content revolves around e-learning and online courses, you can use more than just video content to support your teaching and help your students get a dynamic education.
As your primary teaching material, your course content can include videos, PDFs, podcasts, downloadable audio files, e-books, slides, and assessments such as quizzes and tests. For example, if you are offering a fitness programme, you can supplement your training with a weekly menu of healthy meals. You can also include tips and additional information in the form of podcasts, so that your customers can listen to them on their way to work or university.
Upload your videos
Once you've created enough videos to start selling, you'll need to upload them to the video streaming platform of your choice.
Playbak is designed to be as easy to use as possible, saving you time, effort and money, as you can do it all yourself with no prior programming experience. You can upload your videos quickly and securely from any browser, all of which will be automatically optimised for mobile sites. Why do we do this? Mobile devices are overtaking desktop searches in many countries, and any website that doesn't comply with this could be making a big mistake.
Navigation is simple and the Playbak team is available to answer any questions you may have at any time.
Organise your content
To ensure maximum engagement with users, your website should be professionally organised.
Keeping your library well organised is key to a quality experience, so it is common practice to separate content into relevant categories and add filters and tags to make them easier to find.
Customise your website
Playbak allows you to customise your website without the need for special technical knowledge. A simple website without complications, within the reach of any user.
Promote your video website
Now is the time to tell all about your new video on demand (VOD) service. Announce the launch of your project through social media channels and Google Ads. You can also post engaging videos on YouTube to get visitors interested in your content. With your niche, content, and website in place, there is only one step left to take: find your audience.
How you market your video on demand (VOD) will depend on your audience. You will need to choose strategies that focus on where your audience is and add a lot of value upfront.
Here are some tips to help you get started:
- Use social media: platforms such as Facebook and Instagram are very video-centric at the moment.
- Take advantage of YouTube: this video giant can also be a great source of traffic for your videos and website.
- Create a mailing list: email is still the number one way to get in touch with potential customers. Give people the option to join your newsletter on all your pages. Then let them know when new videos and products are released.
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