The 7 tips that every expert recommends for looking good in a video

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The 7 tips that every expert recommends for looking good in a video

We all like to look our best in a video. Although we do it to promote our brand, or to generate income for our business, we are not professionals at this. Therefore, if we are not used to being in front of a camera, we must know how to do it so that the final result is a success.

The most common mistakes can be avoided by following a few simple tips

How can you improve your brand through video? How do you look good?

Although there is no magic formula, there are some strategies you can implement to improve your videos.

With this in mind, we have selected the 7 points that every expert recommends to look good when filming yourself.

1Be assertive

The camera can be the biggest critic you've ever come across. The emotion you bring to your videos is very important. This energy will help you to arouse the audience's interest.

You don't need to be Matías Prats, nor do you need to have his charisma. However, if you want to have a minimum of success, you must show your emotion. That doesn't mean wearing your smile like a madman or the Joker in Batman.

Smile at the camera and focus on how you can use your energy to give your next video a boost.

2Get your point across

We are constantly bombarded with information. If you want to keep your audience engaged in your video, you'll need a quick and clear message.

The key is to use words that people understand because not all our customers have the same level of comprehension.Therefore, eliminate superfluous vocabulary and make it easy for potential customers to understand your information.

3Don't forget to smile

Smiling is important to gain the trust of your audience and make them trust your company and your services. Studies show that a smiling face increases profits by 10.7%.

If you have trouble smiling in front of the camera or are worried that your smile doesn't look good, don't worry! Practice in front of a mirror. Doing so will relax you when you're in front of the camera and you'll detect involuntary twitches you didn't know you had.

4Look directly into the camera

Talking face to face is not the same as talking in front of the camera. When we speak in front of a camera we have more limited freedom of movement. Unlike on stage, the reach of the camera lens limits where we can look to make sure we get the audience's attention.

The solution is to look directly into the camera lens. Pay attention to the limited space of the camera and focus on it instead of looking around you.... And don't forget to smile! 😊

It's normal that we don't like to see ourselves in the videos, it's a matter of getting used to it and getting better at each of our recordings.

5Grab the audience's attention from the start

Think that you have a clear message that you need to communicate quickly and clearly to your audience. Don't start by saying your name and the title of the video, they already know this and it's very boring. It is advisable to create something attractive that immediately captivates the viewer and engages them with the topic. It can be an anecdote, a comment or a powerful statement that you will later unveil.

Viewers need a reason to keep watching your content. You must give them that reason soon or they will stop watching.

6Prepare your message

Just because you are a great professional and master all the keys to your business doesn't mean you explain it clearly. Those who communicate naturally are the people who do it on a regular basis. It is advisable to create an outline or script. Once you have it, you will have to practice the video until you get tired of listening to your voice. Don't worry, when you record it, your presentation will sound natural and convincing.

If you have more than two points, number them. And whenever possible, use visual cues as well as audio cues to indicate different points. If you say first, use subtitles or prominent text to show viewers that you are moving on to the next topic. The audience is NOT always aware of what you are doing. That's why you need to make it easy for them to follow the video.

Part of that equation is not just giving them the outline. You also have to follow the framework. Otherwise, no one will be able to follow your lead.

7Make sure you dress for success.

The audience will judge you immediately. They will judge you by your smile (or lack thereof), your posture and other non-verbal communication cues. Ultimately, they will do so based on how you dress.

Personalities like Mark Zuckerberg went off script by wearing hoodies for years. However, even he wore a suit when he spoke at the US Senate.

You don't need to spend all day dressing up. However, you can spend some time looking for a clean shirt and ironing it. Depending on your product, your personality and the audience, you can wear more or less flashy or casual clothes. Remember to comb your hair and it is good to use some make-up or concealer to hide imperfections or powder to darken your skin.

Let's recap....

Hopefully you now have a better idea of what you should and shouldn't do in your next video.

If you can't apply all the tips right away, start with one or two, the ones you need to use now to make your videos effective. Once you've managed to improve the weakest aspects of your videos, you can focus on other aspects. When you do, you'll look good, and you'll be on your way to making your audience want to keep watching your videos and learning more about your services.

Following these steps will help you develop your project. 

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