What is SEO and how to use it to increase your video streaming channel's views
What will you learn in this guide? (TABLE OF CONTENTS)
- What is SEO and how does it work?
- SEO on Page and SEO off Page for your video streaming channel.
- How to do SEO correctly for your video streaming channel:
- Find the best keywords for free (No paid tools):
- Enamour the user to stay on your video streaming channel.
- Optimise your images for SEO.
- Optimise the URL of your E-Learning videos.
- Get links to improve SEO and attract new customers.
- Drive traffic to your video streaming channel from your social networks.
- Boost your social media SEO to get social traffic.
Understanding what SEO is and how it works is a great advantage for getting subscribers to your video streaming channel. A well positioned sales page can acquire subscribers on a daily basis, on autopilot and for free.
The best thing?
Search engine optimisation is not just for experts, you too can achieve results with the tips you'll discover below, even if you're a beginner. Of course, the more sugar the sweeter, the more SEO techniques you implement the better your video streaming channel will do if you do it right.
Grab a pen and paper, let's go through the best SEO tips to improve the ranking of your video streaming channel:
Most importantly, what is SEO and how does it work?
Search Engine Optimisation is the actions you take on your website so that search engines take it into account, showing it when someone searches for something related to your topic.
We already know that the most famous search engine in history is called Google, but the Internet is not only about Google, there are others.
In general, SEO actions that work for Google are also effective for other search engines to recommend you.
SEO on Page and SEO off Page for your video streaming channel:
Our goal with this SEO guide for beginners is that, after reading, you will know how to create a step-by-step SEO strategy for your video streaming channel, thus multiplying your visits, subscribers and revenue.
The first thing you should know is that SEO is done both within your website (SEO on page) and outside it (SEO off page).
On page SEO actions consist of making sure that Google knows what your website is about, and that the user likes it so that they stay for a long time.
What SEO techniques can we use outside our sales page?
The main off-page SEO actions consist of:
- Drive traffic from other websites to your video streaming channel's sales page.
- Get other websites to link to your video on demand channel.
It's as simple as that! Now that we have seen a brief introduction to SEO for your video streaming channel, we are ready to discover the best techniques to rank your video streaming channel.
How to do SEO right for your video streaming channel
Find the best keywords for free (no paid SEO tools)
Usually a video streaming channel offers: Classes on -your subject- online.
Imagine you have a Yoga video streaming channel. In that case, your main keyword is "Yoga classes online" and its synonyms: online yoga training, yoga distance learning course, online yoga academy...
When you create the sales page for your video streaming channel with PLAYBAK you can include any introductory text you want. This text explains to your audience what your channel is about and subtly tries to persuade them to subscribe.
The text should include these keywords, especially in the titles and subtitles, as (simply explained) Google will read it, and will display it for the words it considers most important, the more a word is repeated and the more synonyms or related terms it includes, the more important the search engine considers it to be. Always include them in a natural and meaningful way within the text.
What other keywords can we use to improve SEO?
To discover the best keywords go to the Google search engine, better if you do it in an incognito tab so that your usual searches are not saved, and type in the search bar your main keyword, which following the example will be "Yoga classes online".
In the middle of the results you will find a section called "Other user questions". These questions are searches that your target audience performs, identify the ones you are interested in, copy the question as it is and answer it in your introduction text.
When a user searches for that question, and if you have followed the other tips in this guide, your video streaming channel may appear in Google results.
Another technique for researching your perfect keywords is to retype your main term "online yoga classes" and scroll down to the bottom of the search results. You will find a section called "related searches", these are the words that people interested in your topic are searching for.
Enamour the user to stay on your video streaming channel
Google's success is no coincidence, it is interested in the user and shows them the pages that receive the best interaction.
When someone visits your channel, the goal is for them to stay as long as possible, and if possible, to subscribe.
The more time the user spends on your video streaming channel, the more likely it is that Google will show you in its first results.
How to make your ideal customer fall in love with you?
- Create a text that engages: If your introductory text touches the reader's heartstrings, they will stay until the end. Identify their needs and explain how your video on demand channel meets them. Include emotional stories if necessary.
- Use short paragraphs to make it easy to read.
- A text that is neither too long nor too short: It is better a shorter text that impacts the reader than a longer one that leaves them indifferent.
- Include beautiful images that break the monotony of the text.
- A professional web design, the user will see you as a great expert and you have more chances that they will stay with you. With PLAYBAK you can easily edit the design of your sales page.
Optimise your images for SEO
Although this is an easy SEO technique for beginners, very few people are using it.
It consists of naming your images before uploading them, this name should include your keywords.
Search engines scan your images based on their name, if the name is related to your video streaming channel you are not only more likely to appear in the images section of Google, you can also rank higher in text searches.
Another way to optimise images for search engines is to "reduce their weight" to improve loading time, you can use free software such as FILEMinimizer.
Optimise the URL of your E-learning videos
Simply put, the URL is the address of your videos.
When you create your video streaming channel with PLAYBAK you will have access to a main sales page and a different address for each video.
You can edit the address of each video to include the necessary keywords, so Google and the user will quickly know what the site where your video is hosted is about.
How to create a good URL to improve the SEO of your video streaming channel with PLAYBAK?
The first thing is the URL of your sales page, which we recommend to be www.elnombredetucanal.com. Imagine you have a makeup channel which is called Makeupforyou. In that case the URL of your sales page will be www.makeupforyou.com
Every time you upload an E-Learning video to your PLAYBAK platform identify what the video is about and put yourself in the mind of the reader, think how would my ideal customer search for this information on Google?
Following the example of the makeup channel, let's imagine that you have created a video on demand of eye makeup with drooping eyelid, in that case a good URL will be www.makeupforyou.com/maquillaje-ojos-parpado-caido.
The most important thing is that the URL includes the most important keywords of the video and that it does so in a way that is very similar to how the reader would search for them.
The PLAYBAK content manager is very simple, you will be able to create URLs easily and dynamically, in the end it will be as natural as breathing!
So far so good, but what do we do when you upload a new video?
Get links to improve SEO and attract new customers
Getting links not only improves the SEO of your video streaming channel, it also helps you gain subscribers quickly.
But how do you get links for SEO? I don't know any webmasters, nor do I have any journalist friends.
That's OK, anyone can get links by following the right strategy:
Identify the best blogs in your sector. For example, if you have a cooking video streaming channel, search Google for "Cooking blogs", and you will find the best websites to collaborate with.
Within each blog there is usually a contact section where you can write to the blogger to link your video streaming channel, but you will have to offer something in return.
The usual thing to do is to give away the course in exchange for that person doing a review telling you what they think of it, and including the links that you indicate.
Not only do you get links, but you also make yourself known to potential subscribers who, if they trust the blogger, are likely to subscribe to your video streaming channel after reading their opinion.
Drive traffic to your video streaming channel from your social networks
Are social media links useful to improve the SEO of your video streaming channel?
There is a lot of controversy about this, some people think they are relevant and others think they are of little importance.
However, although they do not help directly, they do help indirectly.
Remember that in section 2 we saw that websites with a good dwell time are Google's favourites?
When you drive traffic to your video streaming channel from social media and that traffic interacts well with your sales page, you are telling Google "People like this", increasing your chances of ranking higher.
How to get traffic to your video streaming channel from social networks:
- Share your video on demand channel on your social networks.
- Offer collaborations to big pages on Facebook, Tik Tok, Instagram...
- Raffle a free subscription to your video streaming channel in exchange for them sharing a post with a link to your...
Boost your social media SEO to get social traffic
If you have already read our Ultimate Social Media Guide to drive traffic to your video streaming channel (and if not, we recommend you do so) you will know that social media, including your blog and YouTube channel are a powerful source of traffic to your video streaming channel.
By implementing the same SEO techniques you have just read about on your social networks as well, especially on your YouTube channel and blog, they will also go up, the links you place on them will have more value and it will be easy for you to drive traffic to your video streaming channel.
Remember that you will not only gain recognition, you will also improve the SEO of your channel, as it will be a page that receives visits and, if you have followed the other techniques, also a good interaction.
If you want to apply more advanced techniques or you don't have the time to SEO your video streaming channel, you can count on the services of a professional company like Gosuac.
Join PLAYBAK by registering for the BETA version, be one of the first 50 to join and do it for free. Become a #Playbaker and get traffic today.